So, what would be a life-changing idea strikes you, you’ve been told a few times that your writing is decent and that you could earn from your raw talent if you got serious about it.
After fiddling with this idea for months or years, you make up your mind, and you set up a blog. After all, your friends believe in you, and they will read your work, and maybe, after some months, your blogs will help you transition into a fully-fledged high-earning blogger. Does this sound like you or someone you know?
Well, allow us to jab that bubble and burst it now. Because as easy as blogging sounds (you need more than a free WordPress account), blogging is a lot harder, especially if you want to earn six figures like the top bloggers you’ve heard and read about.
Fortunately, you are reading this article and headed in the right direction. This article outlines 5 pro tips for writing excellent blog posts.
Before we jump into the deep end, you have to plan and prepare yourself. You want to write blog posts people will love, and that requires a keen evaluation of what you what to talk about, the points you wish to address, and how comprehensive you want your articles.
Billions of bloggers are churning out content, and some of your novel article ideas have probably been written about. Think of the blogging space as a noisy marketplace – how will your writing stand out?
According to the experts, here are the winning ideas for making your writing standout:
- Create scannable content
How many articles have you tried to read but couldn’t get through half of it because its presentation is jumbled up and there aren’t any definite sections? You don’t want your readers to close that tab after all the research you’ve done because your content is all over the place or worse, too complex. You want to reduce the bounce rates to your blog.
For that, you should split your content into many parts that are easily recognized. You should also create space throughout the content – no one wants to read blocks of text without spaces or subheadings.
Is there an easy way to do this?
Make lists. Lists are easy to read, scannable, trendy, and they show multiple ideas at a glance.
- Pack in more meat
For your content to deliver that powerful punch, it should have some meat. The meat is information.
Ask yourself what your readers will get out of the article. Is the information unique, helpful, will it nudge the reader to take action, and does the article address your reader’s pain point(s)?
You also need to avoid fluff. So, every sentence and paragraph should be relevant. As much as you are encouraged to write long articles, don’t do it at the expense of quality. Sometimes, little is more.
If you are writing long articles, make every word count.
What does this mean?
- Use Images
The use of visual content communicates your message strongly, and as they say, a picture is worth a thousand words. Make it count.
Choose your images carefully. Ensure the images are attention-grabbing. Appealing images make content appealing so, use high-quality and relevant images.
You should use royalty-free images and unlicensed images. If you have to use licensed images, pay for the rights, and read the terms of licensing.
You want to play in the big boys’ league, learn everything there is to know about SEO and employ the best SEO practices.
SEO is your blog’s engine. It determines whether people find you when they search for specific keywords or not.
It starts from Keyword search, employs the best on-page and off-page strategies, and link building, among others.
- Write great headlines
You’ll spend a lot of time researching and writing and rewriting the blog posts. The best reward you will get after publishing the post is likes, shares and later on, a few sponsorship ads.
Your first step lies in creating a captivating headline. Not clickbait. The headline should represent exactly what you are writing.
Whether you come up with a headline before you write your blog or while writing, make it good!
Other than the main headline or topic, find creative ways of presenting your subheadings. With most people skimming through articles, great subheadings could be what they need to hold on to every word.
Bonus Tip: Use Quotes.