What is the secret sauce that makes content go viral? What given the content published by BuzzFeed, MSN.com, Huffington Post, MailOnline, or the Cosmopolitan the X-factor? And most importantly, can your blog posts go viral, even on the local scale?
Understandably, these are every writer’s biggest questions. The search for a secret weapon that leads to the creation of viral content every time keeps writers up, and the interesting bit is that people spend loads of cash and some give up along the way.
Today is your lucky day though. In this article, we reveal some of the things you should start doing for your content to go viral.
But first, what is viral content?
Viral content, not limited to cat videos is material that spreads rapidly online through social sharing and website links. It’s the content that gets the highest amount of links within a short span of time. You could also think of the viral content as trending content.
- Pull People in with a catchy headline
The common element seen in the content published in the platforms above is the catchiness of the headlines. From the moment you catch a glimpse of the article’s title, a part of you knows that you have to click and read the piece.
Great content without an attention-grabbing title is a waste of time and resource, and the likelihood of that content going viral is zero.
To create catchy headlines, use power words and emotion-grabbing words. You could also create a headline in the form of a question that relates to your product and when in doubt, use “How” headlines. Other options are lists, news/ announcements, making the heading time-sensitive, creating mystery, or offering the reader useful information.
Speaking of headlines, there is the aspect of clickbait. Write irresistible headlines that inspire action, but ensure that the headline isn’t misleading.
- Speak to emotions
The main reason why some content trends and others don’t often lie in the fact that the creators of the viral content have mastered the art of emotional marketing.
If the published content is likely to elicit some kind of emotion by being controversial or simply emotional, the chances of that content going viral increase. So, before you write and publish content, think of the emotions the article is likely to elicit then tap on that. Keep in mind that content that goes viral is shared widely.
- Leverage Trending Topics
Content is likely to go viral if it were on trend and related to what’s happening when the content is published.
To leverage the power of time and trends, stay up to date with what’s happening then curate content that reflects on the trend while remaining relevant to your niche.
Consider hopping on the trending story wagon as soon as the story breaks rather than wait a few days or hours.
- Me-Too Effect
Create relatable content. Your content should be as relatable to as many people as possible. When you create content that relates to a small group of people, the likelihood of the content going viral is slim.
But, if the content you publish is one that makes a reader think of someone they know or makes them enthuse ‘me too’ or ‘That’s so me/ you,’ then you are winning in the viral content creation front. The secret is creating content that addresses a specific age group or industry with a wide audience.
- Share it widely
You want thousands or millions to view, read or share your content, make the content available. The best way for you to do this is through social sharing. Share it across social media platforms, and if this isn’t your strongest suit, then you might want to hire a digital or social media marketer to get the content out there. To make the sharing process less tedious, automate sharing using platforms like Buffer or even Hootsuite.
Don’t forget to engage with your fans, especially the ones who comment on your content. A simple Thank You goes a long way.
Other effective strategies include:
- Using the right colors. This also taps into emotional marketing
- Provide your readers with an offer they cannot refuse
- Create content that evokes curiosity
- Write something controversial
- Leverage the power of videos across social media.