Content remains a critical element in blogging and the entire content creation scene. Which is why you’ve heard or written these three words: Content is King.
And as we all know, coupling up the content with great marketing strategies is the only way to rank high and attract more traffic. There’s also the fact that you can only snag the top position on search engine result pages if your content is outstanding.
So, the big question at the back of every blogger’s mind becomes: is creating one long content better than writing 5/10 or 15 short articles?
Well, in quantity versus quality debate, you need to acknowledge the fact that long or short content is deemed outstanding, only if it’s useful to customers. Is your content serving and meeting the needs of your customers? Are your articles answering the questions posed by existing and potential customers? Is the content meeting and soothing the pain points presented by your target audience?
Once you’ve answered these questions, then you can settle on one form of content, over the other.
At the end of the day, it is all about the quality of the content you are serving.
But, that doesn’t end the debate. There’s the matter of frequency, quantity, and quality.
Should you write 10 low-quality articles or one high-quality piece?
Well, according to a report from data gathered by HubSpot’s researchers, companies with more blogs published monthly recorded higher inbound traffic.
What about the quality of the work? Well, it turns out that this research didn’t take into account the quality of the work published.
The biggest search engine, Google will not take it lightly if you publish many low-quality articles. Google’s algorithm, RankBrain, and Panda among others, take seriously the quality of content published when ranking. The algorithms look at content published in relation to how helpful it is to users.
Panda penalized thin, low-quality, duplicate, and poor content, as well as content farming and the high ad-to-content ratios. Google also demoted all the pages that use sneaky SEO tactics and poor-quality content.
And according to the studies and analysis by Backlinko’s Brian Dean, top ranking content is long. And, short content tends to rank poorly especially if the quality is questionable.
What this means is that while quantity seems to triumph quality, it’s only in the short-run. Creating high-quality, long, and in-depth content is an effective way of creating content that ranks high, boosting your brand’s presence.
So, what makes high-quality content?
It’s not duplicated
If you have multiple posts on your blog covering the same topic, one being a paraphrased version of the other, you are in trouble. Google will penalize your content. So, go through your blog and delete all duplicated articles.
No keyword stuffing
Even with detailed articles, keyword stuffing sets Google off, and you may get into trouble. In as much as you wish to optimize your content, it’s essential to ensure that your keywords fit naturally.
In the short-term, spamming and the use of other Black Hat SEO tactics will rank your pages high on SEPRs. However, you will only get those results in the short term, and when found out, you could be penalized.
Other than avoiding penalties by Google, posting high-quality content has the following advantages
- Increased customer satisfaction
In-depth and high-quality content will keep your customers and readers satisfied. This level of satisfaction is hard to achieve, but when you stick to quality, you become a resource and naturally rank high.
- Increase in the number of subscribers
If you are like the rest of us, you subscribe to blogs and follow bloggers known for their high-quality content. This is because of the uniqueness of their writing and the fact that you don’t want to miss anything great they say.
This is what your readers are looking for. Something and someone different. A blog that brings out detailed information that hasn’t been written about elsewhere.
With a big number of targeted subscribers as the key to selling more and boosting traffic, you need to make sure that your content appeals to readers in a positive light. This will increase your ROI.
As this debate rages on, keep your audience and their needs in mind. Tracking the performance of your blog posts is one effective way to determine what works for your audience and what doesn’t.