Being a blogger, and a good one requires mastering specific skills. Being a pro-blogger requires a lot of heavy-lifting, learning, unlearning, and failing. While creating and maintaining a blog sound like two of the easiest things you can do in your sleep, they are not.
For a great blog that pulls in readers years after you start it and for you to be the best in what you do, you must have these skills:
Content Writing Skills
Can we all agree that the only times your blog recorded the highest traffic was when you created content that wowed everyone, you included?
All great bloggers agree that the only way for you to build a strong is through value provision to your audience. That value is in the form of content.
Your content should be engaging, unique and helpful. It’s the only way for you to build a profitable blog.
It’s important to note that everyone starts somewhere and your writing will evolve with time. The delivery of premium-quality content will depend on your willingness to learn. Honing your writing skills is as simple as reading books on blog writing and books.
Your writing style matters as well. Writing styles for blogs are conversational and not overly technical. You need to keep your content as unique and as relevant as possible.
The other element of great writing is the length of the piece you are writing. Search engines use the length of articles as a ranking factor. A word count above 1800 words is fine according to Brian Dean of Backlinko.
CSS and HTML Skills
You don’t need to be a web developer or a programmer to build your blog from the ground up, but you need to learn basic HTML if you are going to interlink images, add alt tags, or include H1 and H2 tags.
An understanding of basic HTML and the principles of cascading style sheets (CSS) is important when preparing unique themes for your branding needs.
Photo Editing Skills
A picture is worth a thousand words, make them count. Even with a powerful camera, you need editing skills to refine the image and to convey the message you intended accurately. Great photos make your blog vibrant, and they break the boredom that comes with a text-heavy article.
It’s also a great way of enhancing the readability of your content; this results in an overall increase in your search rankings.
The editing skills also come in handy and will save you a lot of money. You don’t have to waste time and resources hiring a photo editor.
Social networking skills
Social media marketing and search engine optimization go hand-in-hand, and they promote they will help you boost traffic to your blog fast.
With social media marketing as one of the biggest part of the promotion for blogs, you need to create excellent posts that fit the architecture of the social media platform.
You have to choose your words carefully and incorporate your target keywords. If your content goes viral on social media and gets many shares, that content will appear on top of search engine result pages. Your ranking will rise. This is what you are looking for.
Note that social networking skills also test your interpersonal skills. How well can you engage with strangers to communicate your message?
Also, boost your social interaction by making the most out of the relevant social media sites.
This brings us to the next important skill – Marketing
Your success in blogging relies on how well you can market yourself and your product (content). Can you upsell your content online?
Building your readership around your network and traversing other networks will depend on how good you are at marketing.
For marketing success, read more marketing, business-related, and psychology books. Connect with influencers on your niche, and be ready for rejection.
Time Management Skills
Say you promise your readers weekly, on a specific day, and at a particular time, what are you willing to do to keep your promise?
If you are a poor time manager, there are several things you have to stop and start doing. You don’t want to disappoint your readers, and you don’t want to be inconsistent.
Other essential skills or traits include patience, self-motivation, self-discipline, confidence, and resilience.